Many crypto investors believe that due to the expansion of blockchain popularity more and more people start to diversify their assets across multiple crypto exchanges. This is due to the security issues that most try to avoid. For example, if a person has 100 BTC concentrated on just one exchange, it’s possible to lose it all from a single hack, while diversifying it across 4 different exchanges, removes the issue quite a bit.
However, we need to consider the mindset of most traders. Those who place daily trades and try to capitalize on the massive volatility of the market are less likely to diversify their assets on different exchanges, which concentrates the trading volumes on the largest and most convenient exchanges. Looking at how most traders tend to go for short term gains while major altcoins struggle to consolidate, it’s only natural to see the trading volumes be concentrated on large exchanges offering “exotic” crypto pairs.
Although it’s obvious that larger exchanges have much more resources to be competitive against smaller ones, there are other, more important details that they target for their consumers. But before I mention those advantages, there are some key points that these exchanges can’t compete with. One of them is the location.
One of the primary reasons why smaller exchanges are able to stay alive still is their ability to provide lower commissions on depositing or withdrawing funds from their platforms.
In some cases, the fees were phenomenally high, somewhere around 30% or so. Which is why local exchanges are starting to dominate the scene, even though they’re quite small and feature only a dozen coins.
According to market experts from Kapitali.ge, who met with the founders of local exchange, fees are the primary advantage that will help the company grow and dominate the market:
“Before a local exchange was created, most Georgians were forced to trade with exchanges that are relatively popular. Places like Binance or Coinbase were the primary destinations. However, due to the financial situation of the local populace, the most they’d be able to deposit was around $500, which is like an above-average salary here.
The fact that they’d be losing 30% of that deposit in fees was just too much to handle, but there was no other way. Now that a local exchange is opening, it’s definitely going to dominate the market because it’s going to partner up with the local banks, therefore lowering their fees. The biggest fear of a local crypto exchange right now would be if Binance or Coinbase or any other international exchange decided to open an office here and partner up with the banks as well. In that sense, they’d have absolutely no room to compete with them.”
Even though the experts from a smaller country explained the advantage of a small exchange on a very detailed level, there are other reasons why larger exchanges can dominate the market.
For example, if a large exchange wants to enter a market, they’d very easily subsidize their services for that local market and put the customers at an advantage. Sure they’d be working at a loss, but doing it for about a year is enough to get loyal customers.
We’ve seen multiple international companies use this method to “conquer” a local market. Ridesharing applications are first to spring to mind. When entering a new market, they calculate the current industry-standard prices and give a 50% discount. What does this mean? This means that if a normal ride costs $10 in a country, the company would offer it for $5 at a discount. The discount is very important to note, as it’s not considered an actual price. Therefore, once prices to become $10 again, it will be considered as an end to the discount promotion and not a price-hike.
It’s quite a strong strategy and has worked pretty much everywhere around the world so far.