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Best 10 ways Artificial Intelligence Can Improve an Agency’s Workflow

14 May 2021 08:15, UTC
Best 10 ways Artificial Intelligence Can Improve an Agency’s Workflow
By Sunny Chawla

AI engines have graduated from gaming and are now looking for work in the corporate world. AI engines are now consciously participating in essential human endeavours. AI is expected to become a transformative tool in the next 5 years, with implementations in various industries.


Artificial Intelligence, when used correctly, will help a company simplify a vast number of routine activities. It may be a godsend for an organisation, as it eliminates a lot of the drudgery that comes with the job. Instead of wasting resources on administrative reports, creatives within a company should use their time to experiment with new ideas. However, putting AI into practice can be difficult, particularly as there are no standard methods for doing so. Below are the 10 ways AI can help you grow your business. Find here best artificial intelligence recruitment service

1. Market Research by AI:

Market analysis is greatly aided by AI. Traditional and time-consuming market research methods have been rendered obsolete by the potential to find input from millions of people in a survey size simply by defining AI standards. It is the most essential part of any business activities as without market research doing a business is the worst-case scenario.

2. Data Utilization:

While working with AI, it is an artificial intelligence that is used by almost every human transaction. AI enables us to ingest large amounts of data generated by a customer, as well as our own analysis and third-party data. We can then use natural language search to find all of this information. It encourages one to make greater use of data with less time. As a result, we will provide our customers with more informative, data-driven solutions in less time.

3. Customer Service Requests:

One of the most useful aspects of AI is that it can be used to queue customer service calls. The biggest advantage is that it will take the material and route each user to the appropriate specialist, removing the redundancy of people communicating with the wrong people over and over again. It will also increase your after-sales service, customer satisfaction and much more.

4. Actionable Insights:

When AI crunches and generates appropriate data, a person's abilities become almost supernatural. We can now ingest massive amounts of data at the speed of light and deliver actionable results in minutes that would have previously taken years. It is, without a doubt, the future. Through the actionable insights, you can get a clear idea of what you need to do for the growth of your business.

5. Unbiased Results:

Since marketers are prone to bias, resources like Google Analytics Intelligence provide solid insights rather than data that we could ingest or misinterpret. We were able to improve conversion rates by optimising landing page language and graphics using behaviour and user flow intelligence. With this feature, you can find the targeted audience and grow your business organically.

6. Quality Assurance Check:

Since AI never sleeps or takes vacations, automatic quality assurance tests are a successful job. They're repeatable, and they assist teams in implementing best practices regularly. When using AI for functions that may have intrinsic prejudices, such as targeting or simulation, proceed with caution.

7. Paid Media Optimization:

To take our paying media optimizations to the next stage and outperform our clients' competition, we use cutting-edge AI/machine learning. We've seen a 78 per cent increase in ROAS and a 19 per cent decrease in acquisition costs by being able to leverage on early good intraday traction or respond to leading indicators of weak intraday results faster than we've been able to in the past.

8. Personalized Social Media:

We represent a wide range of verticals at my firm, and we've discovered that content tailored to each vertical feel more intimate and important to our current and future clients. Personalization necessitates either a significant amount of manual labour or the creation of a method to automate it. To solve this, we segment and simplify our social media posts using our own tools and the built-in AI.

9. Influencer Fraud Detection:

In our business, fraud is a hot topic (influencer marketing). Our platforms include artificial intelligence (AI) that detects influencer fraud. The app flags information from first-party API details, such as audience position, follower growth surges, and interaction rate anomalies, but we still go through a manual review process. Though AI may be beneficial, the human aspect must still be considered.

10. Video Production:

We're a video production company that uses AI to personalise our work. The marketing team employs artificial intelligence to determine what types of advertising interact with individual markets. This gives video makers a better idea of what they'll need to create. As a result, our project's execution period is cut in half, and the finished product clearly expresses the message and has a higher click-through rate.


With the above-mentioned points, it might be clear how important an AI is? So, try to implement all the possible AI movements in your business and grow your business. If you are new to the technology then you must try artificial intelligence recruitment.

Author Bio:

Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.

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