Crypto exchange Crypto.com has signed a partnership with the automaker Aston Martin to sponsor its Formula 1 team. Ahead of the launch of its Formula 1 car in 2021, the Aston Martin Cognizant Formula One team has announced a global partnership with leading cryptocurrency platform Crypto.com.
The partnership brings together two dynamic brands that share a passion for technology and speed. Over the course of the multi-year agreement, the brands will work together to provide exclusive experiences and opportunities for retailers and sports fans.
While no financial details have been disclosed, it is known that Aston Martin’s F1 cars will be emblazoned with the Crypto.com logo. Commenting on the importance of the partnership with Aston Martin, Kris MARSZALEK, co-founder and CEO of Crypto.com noted that in addition to showing his logo on Aston Martin F1 vehicles during a 17-race season, the crypto exchange wants to leverage the collaboration to promote other cryptocurrency products.