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Digital Economy:
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Icons of Italian business opt for blockchain

06 June 2018 00:00, UTC   |   2628
Icons of Italian business opt for blockchain
By Vsevolod Gnetii

Transparency and traceability — these are the two strong points that the two giants of the Italian food industry, the manufacturer of pasta Barilla and the manufacturer of chocolate Perugina bid on. These two factors made them see the need to opt for high-tech and the introduction of blockchain into the production cycle.

The declared goals are: to strengthen the image of their respective brands, improve the quality of presentation of their products, control the quality of the entire chain from producer to consumer, fight counterfeiting.

The guarantee of Perugina chocolate quality is its original products from the manufacturer. "Trick" of Barilla is its own production — in the "garden" of the company grows basil which turns into pesto  (sauce of basil, garlic, coniferous seeds, and cheese) after processing. Its origin and quality are straightforward to track.

To achieve the stated goals, Barilla and Perugina concluded “a marriage of convenience” with blockchain technology that underlies Bitcoin.

Barilla made a deal with IBM Italia and inserted into blockchain based on IBM cloud infrastructure all the data related to cultivation, watering, and application of plant protection means regarding plantations of basil, which will then become Barilla brand sauce.

The official representative of the manufacturer Barilla has already reported that if the pilot project code-named "basil pesto" is successful, the company will be ready to insert all its products in the blockchain: from cereals to tomatoes and milk.

The trademark Nestlé Italia that owns the chocolate factory Perugina, also launched a blockchain technology for its products, primarily for export.

The project is implemented in partnership with Microsoft, using the Azure cloud infrastructure. The pilot project provides traceability of production, transportation, exporters, importers, and distributors. The use of blockchain technology is considered low-cost. The main burden still falls not on high-tech and software, but on collecting detailed information and data on the entire chain: from the producer to the consumer.

This way, the cryptocurrency technology is rapidly adopted by the titans of the Italian business. Blockchain technology helps to make the company's activity more reliable and transparent, as well as allows tracking the stages of production and thus guarantees the highest quality of products.


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