DASH spokesperson Amanda B. Johnson to Bitnewstoday: it pays to be nimble
OpinionBit News Today2 min read
Becoming Dash
Dash was not always Dash. The cryptocurrency has undergone a few rebrands. Listeners across the crypto space have been hearing a reliably engaging, informative message on digital channels about an investment in Dash. Amanda B. Johnson, spokesperson for Dash, creator of what some consider to be the definitive video series for cryptocurrency enthusiasts, flips between the slick pipeline pitches and uncomfortably honest confessional. Her goal: make cryptocurrency more accessible.
Dash Pays To Be Nimble
The goal of any good marketing is to make people want to learn more about a product. Johnson is pushing Dash, a cryptocurrency that seeks to improve upon the success Bitcoin has had by incorporating its decentralized blockchain with a layer of "masternodes," computer-operators who verify transactions and move the currency quickly. Johnson says her project aims to help customers take control of their own money and avoid relying on third parties for exchanging crypto.
Insecure Origins
It marketed itself under the brand XCoin for only a couple of weeks before becoming DarkCoin, after which the value shot up.
Dash Goes Digital
Dash has an additional layer of decentralization called masternodes. These add features to Dash such as "InstantSend" and "PrivateSend," which helps shield the identity of the sender in any transaction. It also democratizes the block reward system, with one equal vote for each masternode. The masternodes vote to decide what development directions the project will take, and budget money for that development. The current price spike is giving the Dash organization an estimated 8 million USD monthly budget. Some in the crypto community have expressed concerns that this could centralize the network.
Amid a massive bull run in cryptocurrencies, Dash reached unprecedented highs on the market. Bitcoin, which has been criticized as slow and expensive, found itself facing new competition. This past weekend, Dash became the first digital currency without the word “Bitcoin” in its name to breach the $1,000 barrier.
A Dash Of Dash
Combat boots and a leather motorcycle jacket: Amanda Johnson sets the tone for yet another ‘Crypto Queen’-style appearance.
Life in the spotlight is seldom easy. Say you want to popularize cryptocurrency.
Also, widespread adoption continues to grow across merchants and users worldwide as more people discover digital cash.
It actually made a 7.7% return per year – assuming you don’t take into account the rise in the market.
Privacy coin or not, thousands of businesses are accepting Dash. Recently, fast food chain Church's Chicken began paying bonuses to its employees in Dash.
