Italian Retailers Use Blockchain and QR Codes for Food Supply Chain Traceability
TechnologyBit News Today1 min read
Leading the Way in Food Traceability
These innovative moves underline the growing trend among global retailers to leverage blockchain to bolster consumer trust and deliver greater transparency about food origins and production methods.
Auchan's Blockchain-Driven Carrot Tracking
The Filiera Auchan app, available on both Play Store and AppStore, provides consumers with product information, including variety, grade, category, origin, production area, growing methods, nutritional values, and recommended recipes.
According to a report by FreshPlaza in May 2019, the app allows users to locate producer facilities and access detailed information about the product's journey from farm to shelf. Carrots, one of the key products featured in this initiative, come from diverse regions across Italy, including Abruzzo, the Fucino area, Lazio, Sicily, Veneto, and Emilia-Romagna.
This not only improves accountability and transparency but also helps consumers make more informed choices about the food they purchase.
Bofrost Italia and EY’s Foodchain Innovation
Bofrost Italia, a leading frozen food retailer in Italy, took a significant step forward in supply chain transparency by partnering with EY, a global professional services firm. In June 2019, Bofrost Italia announced its adoption of the EY OpsChain traceability application, which uses blockchain to track the journey of its products from source to store.
As reported by EY, the blockchain solution will be initially applied to two of Bofrost Italia's best-selling products: fillets of Northern cod and artichoke heart wedges. This technology uses ERC-721 tokens on the Ethereum blockchain to gather and securely store supply chain data, offering a robust framework for automating various procurement and inventory processes.
As more products are integrated into the system, consumers can expect to have greater visibility into the sourcing and production practices behind their favorite frozen food items.
Conclusion
The move from both retailers shows the growing push for transparency and accountability in the food supply chain as consumers demand more information about the food they purchase.
With Auchan's comprehensive app and Bofrost Italia's sophisticated EY-powered blockchain solution, these two brands are setting a high standard for other retail giants to follow.
