Russian hockey player invests in a blockchain universe
TechnologyBit News Today1 min read
Evgeni Malkin, a player for the NHL club Pittsburgh Penguins, has invested $4 million over the last two years toward developing a "virtual universe" on MARK.SPACE.
Malkin said the founders' excitement led him to believe in the team even before the idea itself, and his doubts disappeared after viewing the prototype. "When I saw the prototype, all doubts fell away," Malkin says.
In late 2017, the startup raised $ 5 million in a preliminary stage token sale event. The MARK.SPACE platform allows online merchants of any size to utilize virtual reality without buying expensive VR equipment or making other major investments.
VR's role in e-commerce
As of February 7, 2018, the arrival of VR was viewed as a potential gamechanger for global e-commerce. But it's still an early-stage field.
Major online retailers and top international fashion brands are increasingly adopting VR, though creating a commercially viable blend of VR and e-commerce remains in its earliest phases. E-commerce businesses can use VR to raise sales, build customer loyalty through improved satisfaction, produce more appealing advertising, and introduce psycho-emotional elements to shopping.
The project so far
MARK.SPACE was created to tackle these limitations by offering a tool to launch VR and 3D projects accessible through any web browser on computers, tablets, or smartphones without requiring a VR headset. The founders of MARK.SPACE describe their platform as the "next generation Internet," and the company plans to launch the full version by the end of 2018.
