Consensus 2018 Promotion Takes Creative Forms
CryptoBit News Today2 min read
In what has become an annual tradition for the crypto world, the Consensus 2018 conference drew an estimated several thousand attendees to the New York Hilton. Like every year, several companies in attendance were keen to get the attention of attendees, and the industry onlookers watching from afar. ## Attention-Grabbing Stunts
Among the most eye-catching of the promotions were in-person stunts at the event. Crypto exchange Coinbase once again made an appearance with its recognizable "Crypto Foundry" setup. Posters bearing the faces of naked people splashed with paint were placed around the Hilton. The posters represented Bitcoin, Ethereum, Litecoin, and Zcash, respectively. The photos from the campaign made their way around the web. Coinbase was one of the major sponsors of the conference.
Another major exchange, Bittrex, opted for a guitar-playing robot to attract attention. The robot, called Reaper, performed a "live" rendition of the popular hit song "Voodoo Child" by Jimi Hendrix. The exchange's logo was sprayed on the guitar. The robot was a big draw for the crowd.
Other cryptocurrency firms that made an appearance included NEO, IOTA, Cardano, and Steller. ## Virtual Marketing
Further, a variety of companies released new products or announcements timed to coincide with the conference. Digital asset manager Grayscale Investments announced the acquisition of a tracing tool for tracking cryptocurrency funds on the Bitcoin blockchain. Gryscale is a subsidiary of DCG, the parent company of CoinDesk, the organizer of the convention.
Protagonist, a blockchain firm, also announced that they would be providing Bitcoin hardware wallets for free to the attendees. These wallets, the company says, provide a secure way of safeguarding their digital assets, without the need for an Internet connection. ## Distributed Ledger Technology
The conference was an opportunity for enthusiasts to connect, socialize, and collaborate. There were around a hundred speakers who addressed a range of topics, including crypto regulation, the merits of blockchain, the practical aspects of ICOs, trading, and investment opportunities. Bitcoin has had an eventful run in the past two years and there was no shortage of topics to discuss. The price of the digital currency has more than quadrupled in the past two years and ICOs have burst onto the scene, raising sizable amounts of funds. ## Implications
What promotions will the companies come up with? Will the parties involved be able to draw the same level of excitement? As the world of cryptocurrency continues to grow, these kind of promotions will no doubt continue.
