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Monetizing Crypto Websites: Options and Possibilities

24 December 2019 14:10, UTC
Monetizing Crypto Websites: Options and Possibilities
By Konstantin Rabin

We are all used to going to multiple crypto websites on a daily basis and receiving very important information about the market as well as the blockchain technology. It can be said that trading on the market without the information that the crypto websites provide for us would be extremely hard.

However, whenever we visit the websites, it’s kind of hard to comprehend how exactly they are able to deliver a quality product when they seemingly don’t really make a lot of money out of the site. They need to pay their writers and journalists so that they can continue to work, right? In this article, we’d like to showcase a couple of methods that modern crypt websites use to monetize their platforms and continue delivering the quality products they are known for. Let’s go about them piece by piece.

Affiliation

Affiliation is basically a crypto platform partnering with a large company. This could be a crypto exchange, a crypto wallet or pretty much any company that provides some kind of service that the reader of the crypto website would be interested in.

19.12.2019  |   in Guest posts
One of the most popular routes that crypto websites have been taking is partnering up with Playamo affiliate program that allows websites to redirect their traffic to the partner company and receive compensation for it. It’s not a blatant re-direct however, but rather a voluntary one. The platform offers the reader if they’d be interested in their partner, and only through clicking the offer would the reader be redirected. The crypto website receives compensation for every re-direction as well as a purchase that a specific reader could make.

Monetizing content

Another route that several crypto websites take is monetizing the content itself. This should be a bit more familiar as popular news websites like Financial Times and The Washington Post are notorious for it.

However, crypto websites don’t make it a direct subscription, as they’re not as big for it yet. They simply monetize select articles that provide a lot of information for commercial purposes. It not only compensates the platform for featuring the content but also compensates the authors themselves. However, it’s not as effective as many viewers are scared off by the paywall.

Cointraffic

Cointraffic is pretty much like Google Adsense but for the crypto industry. As Google is not very friendly towards cryptos, the community decided to make their own way of income from traffic. Basically what happens is that, a crypto website partners up with Cointraffic, which then places some display ads on the platform and compensates the website for the number of impressions it generates per day.

It’s easy, and not very disturbing for the reader, which is why it’s usually the go-to way of monetizing the website. Although that’s not all of the platforms available nowadays, they’re still some of the most popular ones. There are others like crypto faucets, but they’ve been running out of business ever since the crypto winter.

If you’re looking to monetize your crypto website, the above-mentioned options are your best bet.

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