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Guide: How To Make Your Ads Stand Out On Social Media
31 March 2020 00:00, UTC
Social media advertising is an excellent way to reach your targeted audience within no time. With 74% of global marketers already investing in social media marketing (and social advertising!), it is one of the most effective ways to get your message across.
But to move from an organic social strategy on your preferred social media platform, to invest actual money in the campaign, requires a well-planned strategy and dedicated efforts. If you've always wondered about why your Facebook ads aren't getting noticed much or why your Instagram video ads fail to grab your audience's attention, this guide is for you.
Here we are going to share some of the expert tips on how you can make your social media ads stand out to achieve real business outcomes while maximizing your ad spend.
Choosing The Right Social Media Ads
With several top social media platforms available today, including Facebook, Instagram, Twitter, Snapchat, LinkedIn, and more, the first step is to decide which platform is best for your specific needs. This is important as each of these platforms offers unique targeting options and ad types to help you reach your target audience.
The decision of the type of social media advertising you finally choose should depend on below factors-
Target audience profile.
Where that your target audience engages most with ads.
Social media platforms that the target audience prefers.
Define Clear Goals
A large part of your social media advertising success depends on how well you plan. Whether you've designed real estate Facebook ads or Instagram campaigns for your brand, make sure to start by setting proper goals in terms of what you want to achieve through your ads - is it driving traffic to get more followers? Is it to invite your viewers to shop, or do you wish to prompt a click-through to your website?
Once the goals are defined, and priorities are set, it is much easier to take a structured and methodical approach to the social media advertising to achieve the end goal of delivering superior ROI and maximizing the visibility of your brand.
Another important point to keep in mind at this stage is the fact that the audience profile of various social platforms is different. For e.g., the demographic profile of your FB followers might be completely different from that of your Twitter followers or Instagram audience. For this reason, it is important to consider each social media platform separately along with the specific campaign goals before finalizing the design, concept, and format of your ads.
Use Video And GIFs In Your Ads
Videos and GIFs hold huge power in making your social media ads stand out from the competition. Data also suggests that more than 54% of social media users prefer video posts as compared to other formats. Further, social video posts generate a whopping 1200% more shares as against the text and image content put together.
With most of the social media platforms supporting video and GIF based ads today (e.g., Instagram released video ads to all brands and Facebook auto-playing videos and supporting animated GIFs), it gives you the opportunity to present quality content combined with a motion to engage with your target audience at a much deeper level.
Make Use Of Right Tools
There are a number of tools available specifically for social networks to help you improve the quality of your advertisements. For example, the quality-adjusted bid feature of Twitter can cut down your advertising cost, whereas Facebook's relevance score feature ensures that your ads get the maximum exposure.
There are various other tools available such as Loom, Screencast-o-matic, and Promo by Slidely that can help you quickly create captions, videos, and add background music for video ads. Invideo's slideshow with music is another excellent way to create compelling ads to help you entice your audience completely.
Design Aesthetically Pleasing, Eye-catching Ads
With a constant flow of visual content on social media, making your ads eye-catching, engaging, and flawlessly designed becomes the topmost priority. It should make the viewer stop, take a closer look, and make them easily associate the ad with your business.
Among the elements, you need to consider when designing an effective and attention-grabbing social media ad include videos, images, colors, font, content & messaging, and a powerful CTA.
Think creatively to make text and images in your ads unique so that it differentiates you from the competition and immediately grabs the attention of the viewer. There are enough and more creative ways to use social media platforms to your advantage, and you need to find or create the one that works best for your own brand.
Make Your Social Media Ads Relevant
Lastly, remember that your social media ads should be relevant enough to your target audience. Here is how you can do this:
Spend some time on conducting customer feedback surveys to understand the needs of your target audience.
Understand your target audience' demographic profile and buyer personas to specifically target their needs and interests.
Strategize your search engine optimize (SEO) technique to make your content more searchable with specific keywords and phrases.
Your social media ads should be designed in a way that connects the audience to the content that informs, educates, and entertains them, along with adding credibility to your brand.
In today's socially-connected world, it's hard to imagine any brand running successfully without advertising their product or service on social media. Social media advertising is rapidly becoming the most powerful marketing tactic helping brands to drive leads, boost revenue, and much more.
The idea of successful social media ads is to grab the audience's attention and entice them to listen, watch, listen, or click on the message.
The trick here is to create ads that are unique and valuable enough for customers to make them click these ads willingly. Further, you need to be consistent in your efforts to maximize audience reach and start building brand recognition.
With Invideo, you can customize your social media ads to match the respective platforms' guidelines and your target customer persona for compelling ads that can take your campaign several notches high.
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