To assist up-and-coming creators in harnessing the power of Web3 and blockchain technologies, Mastercard is introducing a spotlight program for budding musicians built on the Polygon blockchain.
Beginning in the spring of 2023, the Mastercard Artist Accelerator program will give five up-and-coming artists—such as musicians, DJs, and producers—the resources, knowledge, and connections they need to carve out successful careers in the digital music industry. Exclusive access to special events, music releases, and more will be given to the artists. The artists will learn how to develop (and own) their brand through Web3 experiences like creating NFTs, putting up virtual personas, and creating active communities through a groundbreaking curriculum.
The Mastercard Artist Accelerator, created as a meeting place for musicians to expand their communities, also welcomes music lovers to take a seat at the table. To hone their skills and better understand the industry, fans can join the platform and study alongside artists. Later on in the year, the program will come to a close with a live-streamed artist showcase.
“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator we are expanding access and driving connections further with cutting-edge Web3 technology,” said Raja Rajamannar, Mastercard’s Chief Marketing, and Communications Officer. “Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment, and grow together.”
Raja and Polygon Studios took the stage at the Consumer Electronics Show in Las Vegas to announce the Mastercard Artist Accelerator program. Web3 technologies are being used by Mastercard, a sponsor of the GRAMMY Awards®, Latin GRAMMY Awards®, and BRIT Awards, to create exclusive, inclusive, and scalable experiences for both fans and artists. The company even released its debut album, “Priceless,” in June 2022.
Tens of thousands of decentralized apps, including the music platforms Royal, StemsDAO, and Bolera, are hosted on the network, one of the greenest blockchains in use.
According to Ryan Wyatt, CEO of Polygon Studios, “Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms.” The Mastercard Artist Accelerator offers tools that can inform consumers about how to participate, in addition to demonstrating the power of brands embracing this new space. This is a significant development in helping more people access Web3’s advantages.
To receive upcoming program announcements, sneak peeks, and more, visit the Mastercard Artist Accelerator website and click “Sign-up for updates.” For the most recent news from the Polygon ecosystem, visit the Polygon blog and follow us on social media.
Through widespread Web3 adoption, we can work together to create a just future for all.
