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Home»Blockchain»BMW Adopts Blockchain for Operations and Customer Rewards
Blockchain

BMW Adopts Blockchain for Operations and Customer Rewards

Saheel KhirodkarBy Saheel KhirodkarDecember 30, 2022Updated:December 30, 20221 Comment2 Mins Read
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BMW Agrees to Integrate Blockchain With Operations; Partners With BNB  Chain, Coinweb | Technology News

BMW, a German automaker, is utilizing blockchain technology exclusively for the Thai market in an effort to increase productivity and customer engagement.

The company hired Coinweb as its blockchain infrastructure provider and BNB Chain as its transaction settlement platform to help with its big transition into Web3.

The first phase of the implementation of blockchain additions will concern daily operations. Here, the company wants to use technology to streamline its financial services and automate labor-intensive manual processes.

Coinweb brings blockchain technology to BMW – Introducing their mass user base in Thailand to the cross-chain infrastructure.https://t.co/lrKKc9YeaG

Ecstatic to be ending 2022 with a💥
What will 2023 bring us? pic.twitter.com/Z666FHlEzS

— Coinweb.io (@CoinwebOfficial) December 29, 2022

An updated customer loyalty programme will be the vehicle for the second stage of blockchain integration.

Each customer’s standing in the BMW ecosystem will be determined by how many reward points they have, which they accrue by carrying out various actions like purchasing a new car or having one serviced. The program can be accessed via an app created by Coinweb.

Customers will be able to use their points to buy goods and services from BMW as well as associated ecosystems, though specifics are still to be determined.

The blockchain features are currently only accessible in Thailand, but Coinweb CEO Toby Gilbert has since stated that BMW intends to eventually conduct an international rollout.

Although this project is BMW’s most significant to date, it is not the company’s first foray into blockchain technology. After testing the technology since 2018, the company has since used it to track its cobalt supply and ensure that its products are produced ethically.

JUST IN: BMW to integrate #blockchain technology and use #BNB Chain to settle transactions for customer loyalty program.

— Watcher.Guru (@WatcherGuru) December 29, 2022

Additionally, it is not the only blockchain-related automotive effort in recent days; last week, Mercedes, a fellow German brand, filed for five NFT trademarks.

blockchain BMW Customer loyalty
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Saheel Khirodkar
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Saheel works as a content writer for Bitnewstoday. He has always been interested in journalism and enjoys writing. Furthermore, His interest lies in cryptocurrency, and is continuously seeking for new techniques to invest. In his free time, he enjoys staying up to date on the latest industry news and spending time with his family.

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